If you want to succeed as an online business - whether you run a blog, a website, or an e-commerce store - then you need to recognize the crucial, inherent value of traffic. It is no exaggeration to say that traffic is an online business's most valuable resource and what will ultimately make or break its long-term success.
If you make money from ad revenue, that means advertisers are paying you to show their adverts to your visitors. You will only be able to strike up the very best sponsorship deals and banner ad deals if you can demonstrate that you have a large number of regular visitors coming to your site.
Alternatively, if you use a service like Google AdSense, you will get paid per click or per impression. That means you'll earn a few cents for every person that clicks on/views your adverts. You're going to need a LOT of visitors to your site to have a cumulative effect and begin earning serious money!
Maybe you sell a product or a service? Again: the number of visitors you get to your website will directly correlate with the number of eyes on your offering. The more people that come to your site - the more traffic you have - the more you will stand to earn. Of course, you still need to convince people to buy your product. You still need a good product to sell in the first place. But if you don't have people coming to your site to learn about your product, then none of that even matters!
As Arnold Schwarzenegger once said, "You could be giving away free gold, but if nobody knows you're giving it away, you still won't get any takers!" (I'm paraphrasing.)
And of course, this applies to affiliate marketing too: if you have an affiliate product that you need to sell, you first need to build/find an audience to sell it to. (Even if you sell something else - like a Software as a Service model - then you're going to need traffic for people to discover and sign up for your services!)
For all these reasons, traffic should be the number one priority for most online businesses. This should be the main point on most meeting agendas. This should be the single metric you pay the most attention to. And yet, that is seldom the case. Too often, we focus on everything but the traffic. We focus on trying to reduce overheads or sell more profitable products. Maybe we worry about our website design/the content we are writing. Or maybe we allow our content to be dictated by a few business partners that - of course - only have their own best interests at heart.
The danger in all these cases is that you might end up missing the forest for the trees. Focusing too much on other factors steers you in the wrong direction. The result is that your traffic either stagnates or starts to shrink. And as we've already established, traffic is the primary source of income for nearly EVERY online business. So what happens? All those other metrics start to shrink as well.
This e-book serves as a wake-up call, reminding you of the crucial importance of traffic and providing strategies to help you realign your goals accordingly. More importantly, this book offers a blueprint to increase your website traffic.
This entails writing articles that attract more traffic, strategically posting links, and designing ad campaigns to maximize both the quantity and quality of traffic to your page at a minimal cost.
By reading this e-book, you will discover the key factors hindering your site's growth, learn from successful websites, and emulate their strategies to achieve rapid and effective growth.