And there you have it! Those are the most important strategies and tips to understand if you want to build traffic and grow your site and business. Of course, there are many more strategies available and we haven’t even touched on options like email marketing or running PPC ads. We simply ran out of time and space!
But that’s not the point of this book. The main point of this book was to teach you how to develop a site that has the potential to build MASSIVE traffic and then to take action to grow it. The MOST important point to remember through all this is that the quality of traffic matters just as much – and that real traffic only comes to a website that is built well.
One of the most important “checks” you can run for your site is to ask yourself if you would genuinely read the content you post. We spoke about this earlier, and that is really the difference between generic content and content that really understands the target audience. The best target audience? People just like you.
But there is another CRUCIAL way to check that you’re on the right path, and that’s to ask if your site can genuinely compete with the very best in your broader niche. You should have carved out your own USP and your demographic. I hope I made that clear.
But in your broader niche, you will still have competing sites. So, for example, we might say that Nerd Fitness competes with sites like Art of Manliness – both being sites that include fitness advice but relate to more specific areas of lifestyle and health. So when Nerd Fitness was starting out, the owner might have asked themselves whether their site looked as good as Art of Manliness and whether it had the same quality of content.
Do the same. Look for sites in your niche that you aspire to be like and ask if your site is as good. If there is ANY COMPONENT that is not, then you need to invest the cash to change that. That means making sure your logo looks just as good and crisp and hiring someone to redesign it if not. It means making sure your content is as engaging.
This is the difference between the serious players and those that never grow. Think about the sites you read on a daily basis. THOSE are the ones that are earning the serious money.
If nothing else, remember that the big websites won’t want to link to you if your site looks in any way amateurish!
With the main idea in place, the rest boils down to the simple activities we listed in this book, alongside the more specific "growth hacks" that you can do on top. Those are: