Once you have all of this in place, all that's left is to start finding ways to drive MORE and MORE traffic. Some of the best methods to do this fall into a category called:
Influencer marketing is one of the very best ways to grow your site quickly. The idea is simple: you approach a big website, social media account, or similar, and ask them to give you a “shoutout” or to promote one another. This works in all forms of social media and on the web at large.
The mistake people make is trying to contact the biggest websites on the net - who have nothing to gain from linking to you and plenty to lose! Not to mention having inboxes filled with thousands of emails every day.
Your strategy should then be to approach a blogger or website that has the same number of visitors as you (approximately). Once you’ve agreed to promote one another, you can then gain some of their visitors, giving you slightly more clout to approach the next influencer.
Here’s the good news: in order to be a MASSIVE success, you have two options. One option is to do something the best. Unfortunately, that usually means you need money. The other option, though, is to do something unique. This way, you can stand out just as much and generate just as much attention.
In fact, if you’re different enough, then you won’t even need to market yourself. Consider the case of Vibram ‘Five Finger Shoes’. These are shoes with ‘toes’ which are alleged to be better for running and climbing. Whether or not that’s true is not the point.
The point is that the shoes are so strange-looking that they market themselves. Wear them in public, and people will ask you questions about them, which is free advertising for Vibram.
Meanwhile, these shoes perfectly target an existing market that is currently not being catered to – barefoot enthusiasts.
This is a ‘USP’ – a ‘Unique Selling Point’. That’s something entirely unique to your business that can help you to stand out and be the more appealing proposition even compared with more established competition. So, have a think about what your USP could be. This might mean putting a spin on an existing idea, coming up with something entirely new, or catering to a specific section of your target market.
If you want to maximize the benefits you get from your social media activities, it's a good idea to cross-post to multiple sites. For example, you can make each of your Twitter posts also appear as Facebook posts and vice versa. If you manage a lot of pages, this will make your life a lot easier. Try using Instagram for this too.
Now, if you post to Twitter, Facebook, and Instagram once each, that will be three new posts for your Facebook page. You can also make likes on YouTube automatically share on Twitter and Facebook. How about setting up your WordPress so that all new blog posts automatically get shared too? You can do all this with a tool like IFTTT.
One more tip to help you get more views, likes, and shares on Facebook is to re-promote your evergreen content. In other words, if you have a fitness site that has years' worth of content, then there is no reason you can't go back through the archives from time to time and share old posts again. For the most part, your followers won't even notice that this is old content. Remember that only 6% of them saw it the first time! That means you can use this as a great way to get some clicks!
Speaking of WordPress, make sure to use social plugins that will allow people to quickly and easily visit your Facebook page. You should have buttons right on your homepage that will take your visitors to your Facebook page or even use a plugin so that they can like your page right from your righthand column. This way, your fans on Facebook can be cross-pollinated with your readers and vice versa. Each new visitor to your blog who becomes a fan might like your page, and each new like can bring more people back to the site!