Key Insights / Author's thesis statements:

1. the 12 week year method is meant to close the "execution" gap.

Evidence / supporting statements:

• Have a solid plan and have clear actions.

2. Discard annualized thinking.

Evidence / supporting statements:

• Having less time forces you to focus more. Having more check-ins keeps you accountable.

Questions / Critiques:

1. Kinda reads like an ad sometimes.
2. Repetitive
3. Lots of skippable parts

12 WEEK PLANNING STEPS

aka. vision, planning, process control, scorekeeping

1. Establish your vision - Long-term & aspirational, 3 years, 12 weeks
2. Set your 12 week goal - “Why is your 12 week goal important to you? If you hit it, what will be different?”
3. For each goal define the highest priority daily & weekly goal - describe in verbs - what actions will you struggle with? -what will you do to overcome those struggles?
4. Make weekly plans for the 12 week period.
5. Have an accountability partner for weekly review.
6. Score & plan your week
7. Identify lead & lag indicators. Measure your key measures weekly → lead indicators.

• Guide for measurment / weekly review for groups